The social group I am representing is a mixture of three tribes from 'UK Tribes'; Scene Kids, Young Alts and Emos. I chose to represent these social groups as a collective, because I feel that the range of music covered in my magazine isn't stereotypical to just one group and I want my magazine to have a variety of genres included, in order to encourage a wider variety of readers.
My magazine encourages it's readers to to support bands by going to concerts and buying tracks, merchandise, and also promotes hair products, make up and clothing lines/distributors that are linked to the genres of music featured in the magazine. Eg. Everything But The Music, Shockwaves and Barry M. Therefore, I believe that my magazine has a pro-consumerist stance, as it advertises everything related to the artists and anything else that might attract the attention of my target audience. 
For my main cover feature, I chose to use a similar posture and layout to a Bring Me The Horizon photoshoot. I liked the way in which the lead is obvious and not pulling a conventional, happy expression. I decided to replicate the layout of the entire band because it clearly shows the lead and all the other members of the band. The size of the lead is larger than the other members and is centred which draws attention to the them. I decided to make my models seem a bit more animated than the members of the Bring Me The Horizon. I wanted it to look light-hearted and easy to relate to, but not conventional. None of the models in my shot are looking at the camera, which suggests their attention is elsewhere, in the case of the other members, they are looking bemused and up towards the lead, making the reader look towards the lead. The costumes are just normal clothes, probably similar to what readers wear, so they can make a connection and relate to the band. All of the hairstyles are similar to that which you might see everyday, which is another way I hoped would make the models easy to relate to. 
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