How did you attract/address your audience?

  Within my magazine, I made sure the mode of address was appropriate to my target audience. The mode of address I used in my magazine is relatively informal and features a few swear words, which fits in with today's youth. All of the text used in my magazine speaks directly to my audience as it uses a similar speech pattern and uses models that seem easy to relate to. In the interview, I made sure all the text was very similar to that used by 14 - 21 year olds. I attracted my target audience by; using a girl as a lead on the front cover, who they could relate to, placing the masthead at an angle and having it not quite fit on the page, which connotes rebellion and breaks convention, which hopefully catches the attention of my target audience. Being associated with my magazine would make my target audiences' favoured genre of music known, perhaps their preferred style of clothing and it'd enable them to get an information they wanted about tours and new albums etc.
  Throughout the production of my magazine, I asked for the opinion of someone from my target audience. I asked if they felt my front cover would catch their attention and whether they would be interested in reading on. I did this to ensure I was doing the right things in order to get my target audience's attention.
 
Notes on attracting my target audience.

• Conventions, Masthead - I decided to keep the masthead at the top of my cover so my audience would know where to look. However, I placed my masthead at an odd angle and made it so, it would not fit entirely onto the page, connoting that my magazine is breaking conventions and isn't your average magazine. The combination of these two factors would attract my audience as they would see the masthead (The Mixer) and notice that it's not following the usual stereotype of having all of it on the page, making it seem interesting and exciting, therefore, drawing them in.
• Despite the fact that a subjective gaze would be better suited in catching the eye of my target audience, I decided to use an objective gaze, which could connote apathy about the world, an interest elsewhere. The models appear to be 'too cool' to look directly in the camera and therefore, could attract my audience as they could relate to them. 
• The language I used in my magazine was current and in an informal tone, in order to reach out to one particular section of my target audience; youth. The mode of address was contemporary and was on the same level as my audience, therefore attracting them to read something that'd be relevant and in the style in which they speak.
• The layout of my magazine was predominantly conventional, however, I chose to break some conventions such as; putting certain things on a slant and not using conventional postures in images. This would attract my audience as they would see something that breaks the rules and is rebellious, appealing to the hegemonic view of teenage life and the style of music included in the magazine.
• The advertisements in my magazine are mostly gendered for females, such as make up and clothing lines. I also used relevant advertisements for my genre of magazine like CD's, tours and merchandise.
• A lot of the images I used in my magazine were not quite conventional which reinforces the idea of my magazine being a bit rebellious and 'out there'. This makes it a bit easier for my target audience to relate to.